In the spring of 2023, journalist Allison Flowers approached me to build out a logo and brand guidelines for her new production company, Spiralbound. Flowers’ work shines a light on injustices within the criminal legal system while centering those most impacted. The name Spiralbound is not only a nod to the notebook, but also to the nature of her reporting: engaging the complexity of unfurling, rarely linear stories.
We wanted to reflect these qualities in the design, to simultaneously communicate gravity and care. Click through below to see the final logo variations and style guide.
